The key feature of assessing whether your SEO strategy is working is to be constantly monitoring and analysing whether it is hitting the targets that you have set it. All SEO should have key performance indicators and a set of metrics that are the watchword for what the SEO is actually doing for you. If it isn’t hitting these goals then maybe you should look at asking this SEO Services Ireland based company to assist you.
What factors should be being hit by your SEO? First of all, the main aim of SEO is to drive your website to the top of the search engines list. therefore you should be seeing yourself in the top 20 on Bing and Google at the very least. For SEO to be successful in generating new organic traffic that you have to be in the first few sections of the search engines.
This is where the analysis comes in. Can you clearly see a correlation between your conversion rates for visits to the site to new business? Is there any organic traffic coming into your website in the first place for that matter. You should also have the ability to be able to see what your competitors are doing with their SEO and see where their appearances are on search engines. Finally, trying to retain an element of patients with SEO does not immediately produce results in terms of sales, the process has to be given time to bed in.