Looking to get more from your banner ads? With a little tweaking and smart planning, you can improve the performance of your HTML5 banners and enjoy better conversions from your campaigns. Here’s what you need to know.
Be Brief and Streamlined
You mustn’t leave your audience guessing! When you take the time to code high-performing HTML5 banners, make sure that you know exactly who you are targeting. Then make sure the ad shows who this is and what the product or service is.
This means having a clear, engaging message with text that can be easily read, even by people with accessibility issues. Think about design best practices such as colour contrasts and sans serif fonts for readability.
Go Professional
HTML5 banners should be designed by professionals with experience in the field, or they may not perform. By using trusted designers such as thebannermen.com/banners/animated-ads/html5, you will save time and money and ensure the performance of your display ads.
Add your CTA
Every banner ad needs a clear call to action which matches the landing page. When someone clicks on your ad, they shouldn’t be hugely surprised at what comes next. Always take them to somewhere they would expect to go.
Use Consistent Branding
When you design HTML5 banners, make sure the landing page uses the same branding, including fonts, colours and imagery. Landing pages are just as crucial to the success of your display ads as the HTML5 banners themselves.
Use Great Visuals
Make sure your ads use high-quality photos, logos, text and videos. These build brand recognition and a favourable perception of your brand, and people are more likely to click on them. As part of the visual aesthetic, make sure any animations are smooth and run without jumping, for a positive viewer experience.