Listed below are some reasons why a website might be struggling. First of all, you should pay special attention to the areas where your website’s functionality is complex. For example, if your website is not responding properly, the hardware or software of your web server could be malfunctioning. To prevent such problems, you should do regular checkups of your website. Also, make sure that all software and hardware are updated.
If your website is non-responsive, it will not respond to different sizes of screens. For example, if your site is not responsive, it will have elements cut off, overlapped, or off-centre. Furthermore, 47% of web users expect web pages to load in two seconds or less. If it takes three seconds or more, they will simply move on to another website. To reduce the server requests and response times, consider creating responsive websites. Seek advice about Belfast SEO from www.rycomarketing.co.uk/digital-marketing-belfast/seo-belfast
Another reason a website might be struggling is that your website hasn’t identified a clear conversion goal. A conversion goal is what you want visitors to do on your website. Unfortunately, many websites don’t have conversion goals. A service business, for example, might be treating its website as a passive brochure. By implementing an efficient conversion goal for your website, you can improve your website’s performance.
The hardware and software of your website needs regular maintenance to prevent costly problems. You should back up your data regularly and update software. The more frequently these things are maintained, the more reliable your site will be. Furthermore, you should make sure that your website’s CMS is up to date and has a high performance level. You should prioritize maintenance over other tasks to prevent outages. A well-maintained website will have fewer downtimes and can even increase its potential for growth.
First, if you have a brand new website, your home page might be making your customers run screaming. Whether it’s a terrible colour scheme or a cringe-worthy logo, a website’s home page could turn off a prospective customer. Unless you’ve spent money on a great website, you’re likely to lose a lot of potential customers. Therefore, you should run user tests on your website to find out what your visitors are really thinking. You should hire testers to analyse the websites of established brands and compare them to yours. Lastly, consider adding live chat functionality to your site to help your customers solve problems and get answers to their questions.