Print errors can quickly blow your budget, delay campaigns and ultimately damage the reputation of your brand. A big part of great print design is avoiding mistakes in the first place!
- Ordering Too Many or Too Few
Too many folks overestimate amounts, resulting in piles of outdated materials languishing until details change. Underestimate = paying rush reorder prices. Plan authentically with true distribution requirements in mind, remembering that contact information and offers have a limited lifecycle. For Gloucester Printers, visit https://bizstationery.co.uk/services/print-shop
- Ignoring Print Specifications
Poor images that are low resolution, colour pictures and elements incorrectly saved in the wrong array (CMYK vs RGB), artwork without bleed margin allowance. Make surely to verify the specifications of your printer, before confirming anything. For example, something which looks fine on screen can reproduce badly in print if the files are not prepared correctly.
- Skipping the Proof
Printing without proofing first is like playing russian roulette with your budget. Those typos, false phone numbers and colour problems are costly disasters when printed in thousands. Always demand a proof and scrutinise it carefully before greenlighting the entire run.
- Choosing the Wrong Paper
Shoddy paper cheapens your premium brands, whereas overly heavy stock unnecessarily boosts print and postage costs. Ensure the weight and finish of paper matches your intended use (heavy weight for business cards, lightweight cost-effective options in large distribution flyers etc).
- Last-Minute Rush Orders
This costs much more than standard turnaround. Schedule print campaigns earlier and leave sufficient time for layout, proofing, and production. Including some buffer time will help keep panic at bay and the price premium down.