The Three Reasons that you Should Still be Using Brochures for your Marketing

March 4, 2021 4:31 pm

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In the last few years, we hear a lot about how important it is for companies to get their business online – digital marketing, making your website stand out and of course having an online shop are all things that people are thinking about more and more, especially with a global pandemic to deal with.

 

Many businesses have managed to hang on in the last year by using the internet to adapt. But there are still a lot of marketing tools that are still important and useful to companies in this modern online world of business. One of these is the humble brochure – here are a few reasons why a brochure is still so useful to many businesses for marketing and sales…

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An online advert can quickly become a matter of out of sight out of mind. A great brochure design however can be something that people can keep with them on their desk for example and look through at their leisure – rather than be bombarded with online ads that they don’t have time for.

 

Reaching your target audience is easier – without needing any online wizardry! A good example of this is the leaflets that we get through the door with new takeaways or menus – we tend to keep them in a drawer and then go to them when considering a takeaway.

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A brochure allows you to get so much more information into it. Online ads cannot offer anywhere near the amount of information that customers will want to know.