To make sure your business has a website that works effectively, consider the six key principles of web design.
Clear structure
Anyone visiting a website wants to understand very quickly what the site is about. This means keeping the structure clear so they can easily find the information they need. Avoid over-cluttered pages and confusing layouts.
Easy navigation
There should be a logical order to the pages on your website. And navigating them should be intuitive, so visitors can easily find what they need. Include clear, consistent menus. Web designers have a good understanding of this and will be well-placed to help. Find one using a relevant internet search for your area. For example, searching for web design Gloucester will give results such as https://www.absolutecreativemarketing.co.uk/web-design/gloucester/.
User-centred experience
The website layout should be set out with users in mind. As well as the clear structure, prioritise readability with clear headings and spacing. Include calls-to-action in naturally relevant places.
Good performance
The most promising-looking website can fail if performance is glitchy or slow. Prioritise fast loading speeds to keep potential customers engaged.
Accessibility
Your site should be accessible to customers with many different needs. Optimise your site so that it looks and performs just as well on different-sized screens. Also consider supporting different needs, such as alt text to help the visually impaired understand images.
Flexibility
Your business will change over time, and so you want a website that can change with it. Your website should allow for new content and tools to be added without disruption.